On November 15th, the public education project to advocate the development of plastic circular economy and sustainable packaging environmental protection - 2021-2022 Charity Future·Mars Wrigley "Sustainable, Mars Go" youth packaging environmental protection project was officially launched online through interactive live broadcast. A total of 55 college associations in 30 cities in 22 provinces (municipalities and autonomous regions) were selected as cooperative associations of the project this year; through four major innovation highlights, it helps youth sustainable creativity to land. The event has been held for 7 consecutive years, affecting 35.66 million people.
Four major innovation highlights, helping young people to realize their creativity
In 2021, the National Development and Reform Commission and the Ministry of Ecology and Environment issued the "14th Five-Year Plan" Plastic Pollution Control Action Plan (hereinafter referred to as the "Plan") to further improve the entire chain of plastic pollution control system. The "Plan" proposes that by 2025, in order to make the plastic pollution control mechanism operate more effectively, it is necessary to effectively implement local, departmental and corporate responsibilities, and significantly improve the effectiveness of the entire chain of plastic products production, circulation, consumption, recycling, and end disposal. The “Sustainable, Marshall GO” National Youth Environmental Packaging Innovation Project aims to encourage contemporary youth to design packaging creatively, advocate the concept of sustainable packaging and environmental protection, call on the public to participate in sustainable packaging actions, and jointly promote the plastic recycling economy.
At the kick-off meeting, Wang Peng, deputy secretary-general of China Foundation for Poverty Alleviation, said: "To achieve sustainability, packaging requires the participation of the whole society, especially young people. Let us work together to contribute to the sustainable development of society and the construction of a beautiful ecology. The environment, make a contribution."
After the official launch of the project was announced, the excellent teams from the previous session shared relevant project planning and competition experience as the dream leader. Liu Tianhang, director of the scientific research project department of the China Export Commodity Packaging Research Institute, gave a detailed interpretation of the sustainable packaging issue and invited participants to the conference. Participants can have a deeper understanding of the sustainable meaning of packaging and provide project inspiration for the contestants.
Different from previous years, the 2021-2022 Charity Future Mars Wrigley “Sustainable, Mars Go” youth packaging environmental protection project has four innovations. Firstly, an interactive section of creative parking lot was added, and the innovative suggestions in the competition were displayed on the WeChat official account platform of "Packaging is not wasteful", and stored for a long time, inspiring the generation of related concepts in the future; at the same time, the plan was implemented in the enterprise and built The docking platform between universities and enterprises, to show excellent plans designed by students to enterprises, so that excellent plans can be tested in practice; advocate the sustainable development of communities, colleges and universities after training cooperate with the community to carry out community advocacy actions, and the output packaging is sustainable Action guidelines, set up a long-term voluntary community working group to implement sustainability in the community; and hold a youth environmental protection conference, inviting relevant government departments, universities, youth innovation teams, environmental protection agencies, social innovation companies, etc. to share, hands-on practice, and collisions Creative spark.
From waste sorting to sustainable packaging, environmental protection concepts affect more than 30 million people
Since 2014, Mars Wrigley (China) Co., Ltd. has cooperated with China Foundation for Poverty Alleviation to carry out the "Public Welfare Future" project to provide college students with a platform for environmental protection and public welfare practice, and pass the environmental protection concept to 35.66 million college students and community residents, achieving good social effects .
As the representative of Mars Wrigley China, Mo Jiayi, Director of Corporate Affairs, said at the meeting: “Mars believes that the future begins in the present. We expect the future of the planet to be healthier. Therefore, starting from 2019, we will upgrade from “packaging upgrades”. "Iteration", "consumer education" and "supporting the construction of circular economy" are working hard to promote the sustainable development of packaging. There is still a long way to go. What is gratifying is that we are already on the way. I hope more young students Join us in the team that promotes sustainable development, and work with more consumers to create a better tomorrow and a sustainable and healthy planet!"
In order to raise the public's awareness of packaging sustainability, the "Waste Investment" project was upgraded to the theme of "Packaging Sustainability". This year's "Sustainable, Ma Shang GO" environmental protection project, in addition to the packaging sustainability design competition, also added two additional activities, community advocacy actions and environmental youth conferences, calling on the public to actively participate in packaging sustainability actions.
Starting from November 15th, all college teams will compete for the championship through online registration, regional competitions, offline roadshows, and finals. The champion team will participate in public welfare study tours with representatives of the study tour clubs, and use their own practice to contribute their part to environmental protection.
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